Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
It doesn’t belong to one person or department, social media is not a tangential distraction, and it’s not about telling people what to do.
Ghostwritten blogs and scripted videos reek of inauthenticity. To build trust and meaningful rapport with workers, push your leaders to craft their own messages, flawed delivery and all.
Amid the torrent of information drenching us all, your messaging must stand out. Try these approaches and resources to make your mark.
Your messages are probably being passed over—but you can change that.
Members of any audience will fall into particular behavior patterns. Recognize and address these tendencies to help your message resonate.
Keeping your entire staff informed can seem daunting, but a regular compilation of updates, profiles and events can do so thoroughly and efficiently. Here’s advice on getting it right.
Win over your CFO and prove the value of an internal communications platform.
Blocking popular sites won’t prevent wasted time. Empower workers to extend the company’s reach by offering clear content guidelines and ongoing training.
Whether it’s an internal or external effort, be upfront about your intentions. Express genuine care and concern, and offer ‘social proof’ of your good work.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
More than half of the executives who responded say they can detect discontent yet are ‘unable to remediate the problem.’ Ornery employees have a remedy: They go elsewhere.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
The new year affords us all a fresh start. Why not revisit how you engage younger employees, include staffers in message delivery and infuse a little humor into your processes?
