Whether your aim is to boost awareness, funds or inspiration, follow these 12 examples and give prospective donors a more immersive, visceral experience.
People worldwide are remembering one of science’s brightest minds after the famous physicist died Wednesday. These phrases can help you in your quest to reach for the stars, as he did.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
Here are guidelines for devising the ideal moniker for your employee hub, starting with soliciting staffers’ input. As a bonus, there are 15 examples of names you might emulate.
Award winners read from their notes and improvised expression of gratitude as the lengthy telecast wound its way through #MeToo, inclusion, immigration and diversity.
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
The world-famous evangelist leaves a media-savvy legacy. Here are some of his most famous quotations and exhortations.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
Most communicators started writing for personal reasons, and it can be difficult to find the time and inspiration to write for yourself after a day of banging out copy for clients.
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
Several poignant—and painful—moments on the show offer guidance for those penning a presentation.
Disseminating corporate information is no rousing fairy tale, but it doesn’t have to be a grim fable, either. Try these tips to add spice, flavor and a bit of whimsy to your messaging.
Never run out of tweetable content with this bank of useful conversation starters.
