How to measure the impact of communications during COVID-19
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
The clothing company’s top communicator shares lessons, takeaways and proven practices gleaned from its global pandemic response.
Takeaways from its own successes: Be ready and willing to change tactics, and let employee feedback fuel your comeback.
In a new survey from Peppercomm and the Institute for Public Relations, only a few leaders are fully prepared for a post-COVID recovery. Communicators play an essential role.
More and more organizations are having their people work remotely, but meetings aren’t going away, and communication remains essential for projects’ success. Consider these online options.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
One firm’s communications team created an infrastructure to help employees stay working while isolated.
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
Festival season won’t be happening this year due to the coronavirus and social distancing efforts.
Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.
There’s enough anxiety out there without messages from health care practices exacerbating the panic. Here’s how to address the problem cogently and calmly.