John Deere courts readers without pitching products
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
Simple, clear visuals and supplemental text elements enhance your message rather than overwhelming your audience. Consider these suggestions for your next talk.
Be more descriptive in your copy with these alternatives for commonly used terms.
The interest-focused platform is the new social media darling, but can it hold on for the long term? Marketers could make the difference—and find a new channel for engaging consumers.
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.
Though you should take care to avoid jargon in your pitches, press releases and other copy, you will probably encounter many of these business abbreviations.
Show your human side. Admit your mistakes. The insurance broker offers tips that will help build trust among employees.
Communicators are advised to use the new term sparingly. The guide’s entry for ‘gender’ was also updated, and a new entry for ‘homophobia’ and ‘homophobic’ was added.
As institutions from business to non-governmental organizations lose ground, the public looks to friends and colleagues for information. How will you respond to a skeptical era?
Writers rely too much on the tired verb “to be.” Here’s how to eliminate it and put more zing in your stories.
A missing comma in a Maine labor law cost dearly in a lawsuit. So should we all start using the serial comma? Slip on your brass knuckles and join the debate.
Can’t afford Hollywood-style video production? That doesn’t mean you have to stick to text and photographs. Gather tips from Verizon Wireless.
Affect, a PR firm, wanted to show what it had accomplished for a client. It proved it generated $1.1 million in revenue. Here’s how.
Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.