Writers can always benefit from new sources of inspiration. Old photos, names on headstones, even simple people-watching can ignite a narrative. Here is some literary kindling.
The multinational giant with diverse businesses finds the channel ideal for senior-level outreach. Besides, if you’ve got a drone, why not buzz the rowers working out before the Rio Olympics?
The marketing world can be pricey. Analytics, email automation and costly campaigns can leave you pinching pennies by the fourth quarter. Here are a few ways to get around that.
Your front-line staffers sculpt customers’ first impressions. It’s vital for your organization’s success that top leaders and mid-level managers keep communication flowing.
The agriculture titan brings its audience along for the ride, from planting through cultivation all the way to harvest. How might you use real-time video to promote your brand?
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
More and more organizations are engaging on-the-go audiences with audio programs about topics of interest. Here are best practices to follow to get yours up and running.
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
The Public Relations Society of America is increasing education to help members stay ahead of the game in a rapidly evolving environment.
Knowing how to interact with prospective employers, executives and industry leaders online can be tricky. Try these tactics to get them to come to you, using a familiar networking site.
All you need is an idea. Here’s how to gain listeners, work with guests, attract sponsors and measure your podcast’s success.
Worried about creating “original content”? “New content”? Stop that! Below is the particle-board model of content, proclaimed by the master theoretician of regurgitated material.
As interactivity and mobile technology accelerate, those promoting brands and organizations must stay current with every twist and turn. Here’s a handful to keep an eye on.
Have an outstanding blog post or terrific video? Its potential to promote your organization online lies far beyond that original offering. Here are steps for building upon its initial success.
Your client wants media coverage; that’s standard. It’s your job to devise nonstandard ways of motivating reporters, editors and producers to put your story out there. Here’s how.
