How Target hit the bull’s-eye in employee engagement
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
Wait! Before you gulp down another handful of Skittles or Whoppers, consider the lessons they offer, from authenticity to pizzazz in your messaging. Here’s a sampler.
Communicators can become indispensable bridge builders by listening to employees, confronting biases and standing up for what’s right.
If a senior leader has acted out and caused damage to your organization’s reputation, you must act quickly to relay news of the departure and/or next steps. Consider these insights.
Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
Amid the torrent of information drenching us all, your messaging must stand out. Try these approaches and resources to make your mark.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
Gathering employee feedback about your internal culture, work protocols and external dealings is all well and good, but unless they get feedback on their feedback, it’s a waste of time.
The White House comms director is caught in a PR maelstrom of his own making. An offer from Ragan Communications can help turn things around.