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Ragan Insider   |  Beki Winchel

3 paramount truths for PR pros

A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.

Ragan Insider   |  Brad Phillips

7 response modes for a crisis

As quickly as print journalists would jump on a misstep or controversy, today’s online news hawks (including the citizenry at large) make it essential to reply quickly and potently.