How the American Lung Association is addressing COVID-19
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Here’s how to make noise on Facebook and Instagram as you celebrate moms everywhere.
With about 80 percent of Americans expected to celebrate the holiday—and shell out more than $18 billion doing so—timely, tasteful marketers can seize the messaging moment.
A recent study found that 36 percent of millennials and Gen Z workers spend two or more hours per workday staring at their phones.
Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.
These tactics and content ideas can help you reach your audience and boost engagement—without costing you a lot of cash.
More and more consumers are using online platforms to grant their Christmas wishes. Are you ready to accommodate your customers’ needs? If not, here are a few tips.
Although many marketers work around the clock, data suggest they should pay more attention to the timing of their outreach. Here’s insight on when to interact—and how.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Thousands of brand managers took advantage of the prank-filled occasion online, with some going above and beyond to get the last laugh. Here’s one success story, and one utter failure.
Want to make your content more enticing to readers? If you have trouble coming up with titles that grab attention, check out these resources.