8 steps to take before your CEO goes on camera
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
The gym chain took immediate action after a viral video showed police removing two black men from a New Jersey location. The incident comes days after Starbucks’ similar scandal.
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
The company backtracked on its request for ‘Anglo-Saxon’ applicants, affirming that the job posting violated the company’s standards and promising to do better.
On the defensive after weeks of scrutiny over data mismanagement, the social media company is sending out Sheryl Sandberg to rebut claims that its business model is invasive and untenable.
The meaning behind the beer maker’s recent commercial sparked a heated debate online, and the company said it ‘missed the mark.’
Its privacy scandal is deepening after reporters revealed the company logged phone data. It says it would never sell sensitive information—and it’s trying to change the subject.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
The airline is facing criticism after a 10-month-old dog died in an overhead compartment—as was ordered by a flight attendant. What is the carrier doing to address consumer outrage?
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
As daylight saving time approaches, consider these tactics to make your productivity spring forward.
With allegations of sexual misconduct by staffers in Haiti, the disaster relief agency has found itself in a PR catastrophe. Statements and inaction by top exes have only fueled the firestorm.
A report showed that NFL’s advertising revenue dipped, but many marketers will try to attract consumer eyeballs on Feb. 4. Here’s how you can take part—but not get in trouble.
A faulty emergency alert for an incoming strike sent island residents and visitors seeking cover and flocking to social media for updates and explanations—and for venting about the screw-up.