Why journalists want a time-sensitive pitch
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
The huge retailer announced it would liquidate its stores nationwide, marking the end of an era. How has it managed the story, even as former ‘Toys R Us kids’ mourn its passing?
Wordsmithing alone isn’t enough in the era of Instagram and Snapchat. How can communicators compete without a photography background?
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
If you’re producing social media posts or writing pitches surrounding these and other sporting events, take these guidelines into consideration. They can help you perfect your copy.
Take some of the mess and stress out of creating copy with helpful tools like Hemingway, Paragraphs, Flowstate, ZenPen and Blankpage.
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
Can’t afford Hollywood-style video production? That doesn’t mean you have to stick to text and photographs. Gather tips from Verizon Wireless.
Looking for offbeat images? These sites offer a wide variety of free stock photos when you want to shake things up a bit.
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.
Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.
The clinic’s Health Essentials blog drew 43 million visits last year and is on pace to beat that in 2017. How? Build relationships and use your data, for starters.