Hiring for social media: When the big picture’s in a small, bent frame
Many companies stressing technical acumen—and low cost—over identifying and engaging the audience.
Many companies stressing technical acumen—and low cost—over identifying and engaging the audience.
5 essentials for making your social-responsibility efforts credible and effective.
‘Deputized’ colleagues provide sights, sounds and sentences from around the world.
How the menagerie made a splash with networking, podcasts, videos—and minimal staffing.
Despite the social-media revolution, face-to-face communication still has a place in the communicator’s toolbox.
Best Employee Magazine follows mainstream media protocol on story selection, packaging.
Defining its role—and yours—should unblock your passageway to business-based networking.
A list of dos and don’ts for PR pros contacting journalists on Peter Shankman’s free service.
Here’s why your PowerPoint slides should have no more than two bullet points apiece, accompanying an attractive graphic: 50 percent of your audience are kinesthetic learners—don’t lose them.
If you use networks to different ends, the overlap may be undesirable.
Comprehensive approach ensures optimum coverage across its varied demographics.
Instead of watching helplessly while bloggers beat up on it, Comcast tweets its way to better customer relations.
Gauge your resources and company objectives, then develop a hybrid communications matrix.
How relevant content, keywords and a little promotion can help your organization appear higher in a Google search.
An ongoing conversation ensures changes reflect consumers’ wants and needs.