4 tips for better proofreading
Take advantage of editing apps, try reading backward, and review one discrete aspect of your text at a time.
Take advantage of editing apps, try reading backward, and review one discrete aspect of your text at a time.
From translation services to automatic editing and checking for plagiarism, AI is poised to profoundly upend the entire process of content creation. Here’s what to expect.
As with many four-letter words, proper application of this modifier makes a heck of difference in conveying your intent, but getting it right can be darn difficult. Here’s how not to mess it up.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
The fast-food chain brought back Szechuan sauce and launched evening breakfasts in response to online feedback. Here’s how the company knows what to address.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
These oft-confused line segments can be helpful for writers and editors, but they should be employed with care. Here’s how to distinguish the marks and their respective purposes.
Little things mean a lot. They include bulleted and numbered lists, subheads and a few other simple devices that keep your text fluid and your message clear.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
The platform is looking to capitalize on its authority as a news source by changing how it surfaces new posts and videos. Here’s what PR pros should know.
The arid platitudes that emanate from the corner offices usually add nothing to a release or news story. Help your honchos with key questions and other incisive guidance.
Stuck writing that snooze of an open enrollment story? Here’s an idea: Make it about a person, not the program, a successful Duke University communicator says.
Many organizations are sharing ways people can help others who might contemplate taking their lives. Others have asked reporters to help stop it from spreading.
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.
This year’s edition of the Associated Press Stylebook includes new and revised entries about politics, race, food, technology, social media, health care and more.