NYC hospital group markets health to multilingual patients
Providing medicine to the insured and uninsured alike, the Health and Hospitals Corporation touts preventative care, promotes transparency and collaborates online with community doctors.
Providing medicine to the insured and uninsured alike, the Health and Hospitals Corporation touts preventative care, promotes transparency and collaborates online with community doctors.
Though 78 percent of execs believe social media is important, only 27 percent think it’s a strategic priority.
A video earns an Advocate Health Care doctor an appearance on “The Doctors” TV show as the hospital system tells its own story through YouTube and its website.
Social media is not free, it doesn’t level the playing field, and influencers won’t make you successful.
Spectrum Health offers doctor chats, an app to shorten urgent care waits, and a how-to video for those preparing for appointments at its cancer center.
Don’t limit yourself to one content strategy. Use webinars, case studies and other approaches to promote your company.
Measurement isn’t enjoyable. Or is it? These ideas might change your mind.
Swedish Medical Center creates open negotiations blog, live-streams knee surgery and films a doctor lacing up football with a robotic device.
Being a control freak, handing your page over to someone else and trying too hard drive Facebook fans away.
Tried and true techniques for driving traffic with smart, irresistible tweets.
Despite a declining local population, Ohio hospital system draws in new patients from around the world through its website, social media and “news service.”
This little symbol can provide a large return if used correctly and creatively
Five measurement books you could take to the beach.
The various tools and groups the professional network offers afford opportunities to gain information and boost your organization’s profile.
How many laws have you broken lately?