Study: Social media use declining among Fortune 500
Fortune 500 companies have slowed or stopped blogging, and using Facebook and Twitter, a new study reveals.
Fortune 500 companies have slowed or stopped blogging, and using Facebook and Twitter, a new study reveals.
The college athletics organization uses social media to engage fans and answer critics—and it’s not all about football and March Madness.
Keeping ‘church and state’ separate, Adobe’s new site delivers information for chief marketing officers without shilling for the brand.
Although there are many ways to use video for your business, here are the six you should consider first.
Pick an accomplice, identify a few buzz terms, and try to be the first to use it. Bonus points if you get someone else to drop one. Some suggestions are included.
If you’re skeptical LinkedIn can help you, these real-life examples will prove you wrong.
Twice as many firms implement B2B content marketing as they do print, TV, and radio advertising.
How many of these apply to you?
Recently, you learned the 20 things you should know how to do. Here are the things you had better not be doing.
As the Guardian opens its news coverage to the public, this PR pro wonders if his industry will ruin the experiment.
Corporations and prominent executives have lost control of their Facebook and Twitter accounts to online mischief-makers. Here’s how to stay safe.
A survey shows 71 percent of people don’t hear back when they gripe. But brands that answer can reap benefits.
The PC maker gave college students a chance to win scholarships and new computers for their friends by making profiles and watching videos.
The produce distributor’s tie-in with the animated movie ‘Rio’ offered badges and prizes, and it drew lots of attention to the brand’s bananas and other products.
Use Twitter like never before with these tools that analyze, organize and track tweets.