Study: 42 percent of marketers in social media ‘infancy’
Companies are dabbling in social media, but only 16 percent have fully integrated it into their marketing strategy.
Companies are dabbling in social media, but only 16 percent have fully integrated it into their marketing strategy.
Although disjointed, the department is more important than ever, according to new research from Altimeter Group.
You already know Twitter is an important piece of your social media strategy, but are you using it to its full potential? Here’s how.
This author and PR pro hates getting asked this question because she doesn’t know how to respond. Can you help?
Understanding what it is and how—and when—to best promote it.
The animal protection organization hit 1 million Facebook ‘likes’ in November. It got there by knowing its audience and being attentive.
Does every department want to help write tweets? Are employees afraid to talk directly to customers? Watch for these signs and others before you jump on the social media bandwagon.
Carmaker’s social media campaign also uses Twitter, YouTube to solicit customers’ recollections. ‘Everybody has a story to share when it comes to the Beetle.’
It means much more than simply translating content. Find out what you should do.
He thinks Twitter and Facebook are the only social networks? He says ROI doesn’t matter? Better tell that “social media guru” to take a hike.
Pros share the worst advice they received in college—along with the best. For one thing, silence may be golden in negotiations, but always ask for the deal.
The author suggests which department should be charged with the budget. Weigh in.
A new study suggests PR pros need to fight harder for control of social media.
Finding an entry point is the clue to solving the puzzle of writer’s block.
Last week, someone started a satirical Google+ page that looked like a real Bank of America page. Google took it down, but was there a way to prevent it?