10 signs of a horrendous press release
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
If you are a mayor on Foursquare or say things like ‘I have to Instagram that,’ put down the smartphone and read this. It’s time to unplug.
It’s easy to overlook these five basic components to a well-rounded strategy. Take a few minutes to make sure you’re tapping them all.
The Royal Bank of Canada took some bruising from environmental advocates upon starting up a clean-water program, but a long-term strategy helped show it meant what it said.
Last week’s firing of the school’s president outraged students and faculty. Here are some basic communication lessons it should have remembered. UPDATE.
Is your social media plan dying? Follow this advice to get it back on track.
These can help start an online conversation and position you as someone worth following—and working with.
Unsure of exactly how to listen and monitor what your audience is saying? Here’s a helpful guide.
PRSA researchers found that 80 percent of business schools in the United States all but ignore the function of PR. So the trade group teamed up with five universities to train MBA students.
Your social media head is leaving the company? Follow these steps for a smooth transition.
This post has everything you need to know before, during and after a disaster.
From what to tweet to how to tweet it, this comprehensive list details everything you need to find success in 140 characters.
Communicators believe most industries could benefit from producing videos, but they admit video takes too much time to produce, according to new research from Ragan Communications and Qumu.
Want to ensure your rock star employee never leaves the company? Make sure he or she has answers to these questions.
The more time employees spend on the company intranet, the more they value it. Here’s the data to prove it.