Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
The overused modifier is clogging up your copy without adding much value for the reader. Try these alternatives to this hackneyed term.
Leaning too much on technology can weaken your writing and editing muscles and prevent you from mastering the basics.
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Terms that require more than dropping a suffix or prefix to form their antonyms are called “unpaired.” Consider these examples.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
For messaging success, make your donors feel heroic, keep it uplifting and show tangible proof of your results.
Want to contribute to Ragan.com? Read this first—and then submit your story, blog post or pitch.
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
We all know we’re supposed to hook readers with the lede. How, though, do great writers inspire us?
Before you hit publish, make sure your SEO bases are covered.
Are these tasks keeping you from getting to your top writing and editing priorities?
The sentences that readers crave usually aren’t penned with ease: The career of a wordsmith requires hard work. Consider these truths.
