Is a degree in public relations necessary for success?
This PR pro debates the merits of a degree. Do you agree with her conclusion?
This PR pro debates the merits of a degree. Do you agree with her conclusion?
It all comes back to the cardinal rule of omitting unnecessary words.
With smart planning, clear objectives, and a sustained commitment to serve your audience, you can find long-term success.
Do you miss reports of your company on TV? Monitoring tools allow you to track coverage—and respond—especially when facing negative coverage.
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.
Don’t let obnoxious cretins ruin your workday and take years off your life. Try this approach.
Is your call to action lost on your website? Do you win execs over with pilot programs? And what can we learn from those potty-obsessed Charmin bears?
Did anyone ever tell you to “just be yourself” or “do what you love and the money will come”? Forget all that. It’s bogus.
Do you only post about your products? Do you ask people to like your page? Stop it. It makes you look impersonal and out of touch.
Social media teams must interact and work with all departments. Here’s a look and how—and why.
Savvy community manager Angelique Picanco stirs the pot—and gets people talking.
Social media can do more for your business than just increase sales. It can help you network, conduct research, attract media attention and more.
Creating a Facebook page from scratch is like starting a family.
You want to tell the world about your outstanding corporate social responsibility efforts, of course, but presentation is crucial. Here’s what you need to know.
You’ve been chugging along on your social media strategy for the past year or so, but is it working? Follow this simple, four-step process to find out.