Business editor answers 12 crucial PR questions
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
Sending a thank-you note involves more than just shooting off a quick email. Follow these steps to craft one that shows how professional and memorable you are.
It’s already time to start thinking about next year’s pitches. These 10 pieces of advice will help you get ready.
Your company’s blog will be worlds better with some regimented organization.
An editor shares some problematic sentences and the way in she fixed them. Do you agree?
Is the Web provocateur’s headline-obsessed, data-driven mindset the shot in the arm sorely needed in corporate communication?
In the course of a year, an editor sees certain linguistic gaffes over and over. It’s annoying; then again, it’s also job security.
The 140-character limit means paring, whittling, squeezing–and choosing words wisely.
If you’re starting a communications department, or looking to improve the one you’re already managing, here are must-do items for your checklist.
How to tactfully disagree with editors who are frustrated reporters and writers, and how to encourage them to consider the overriding objective of the story before over-editing your copy.
Running your department like a hybrid newsroom will make stories soar — and lessen editing headaches.
No earnest resolutions. No vows to be broken. Here’s your list of what not to do in ’09.
Our guide to the selfless task of making everyone else look good.
When Parade ran an interview with slain politician Benazir Bhutto—and neglected to mention that she’s dead—you have to wonder who signed off on the story.
The media group lost the trust of its writers and editors when it interfered with an investigative piece. Disgruntled employees threatened to quit—and penned a fiery rebuke to management.