A unique way communicators can measure impact
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Congratulations to this year’s impressive finalists!
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
Be sensitive, learn the rules and lingo, and focus on patients.
Take notes from these shining examples of engaging storytelling.
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.
PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging. However, it calls for creativity and a bit of tech savvy.
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.