Today is not the day to skirt around hard conversations. Have them. Make yourself available. Put employees first. Show them the heart of your organization.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.
The livestreaming site attracts a young, largely male demographic, and top players can be potent influencers. Check out how your company might tap into this ardent audience.
The music awards show had many commercials featuring the industry’s biggest talents, and fans took notice. What does this ebullient response indicate about preferences in 2019?
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
Its privacy scandal is deepening after reporters revealed the company logged phone data. It says it would never sell sensitive information—and it’s trying to change the subject.
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.
