10 phrases SEAL Teams don’t accept (and neither should you)
If you catch yourself uttering any of the following sayings in the office, you should stop. Here’s why.
If you catch yourself uttering any of the following sayings in the office, you should stop. Here’s why.
An annual study says Fortune 500 companies are immersed in online communication channels and corporate blogs. The author of this article sees something different in the tea leaves.
ROI has its merits, but your brand outreach calls for different metrics. Here’s what to gauge, and how.
Follower count is no way to determine someone’s true clout on social media. Try these platforms, hacks and work-arounds to get a true picture of his or her online might.
Organizations including Coca-Cola and Southwest Airlines have social media command centers to better engage with customers online. Here’s how you can build a successful one.
How thinking and working like reporters ensures Mayo’s content reaches as many audiences as possible.
If you’re not a convert to content marketing, you will be after reading how storytelling, scientific authority, expert opinion and customer testimonials will boost conversion of clicks into sales.
These common beliefs won’t help you, and they could even damage your brand.
The fast-food chain’s new social media effort addresses growing questions, giving consumers an inside look at products and processes.
With Sunday’s news that a health care worker in Dallas has contracted the deadly infection, would one voice leading the charge be helpful?
PR pros may feel like they’re competing against content marketers; in reality, the goals and methods are much the same.
It’s time to plan next year’s budget, projects, and staffing. It’s tough; a survey shows that many don’t control their budgets. Don’t get left behind in the stampede for resources.
PR pros and journalists can have mutually beneficial relationships, but someone needs to take the first step. Here’s what PR pros can do to pave the way to amicability.
The chipmaker drove 657,000 unique visitors to its iQ site by betting the promotional budget on its best-performing stories.
Here’s a hint: Bacon, pop culture and a hint of humor go a long way.