5 Thanksgiving marketing strategies
Brand managers must be even savvier to capture the attention of audiences over the long Thanksgiving weekend.
Brand managers must be even savvier to capture the attention of audiences over the long Thanksgiving weekend.
Do you have what it takes to become your company’s ace reporter in the age of brand journalism?
It has happened to all of us: You get stuck in a conversation with a rambler, and there’s no sign of escape. Be prepared for next time; use this exit strategy.
Eighty-four percent of consumers use their mobile devices before or during a shopping trip. Is your brand’s website, app and marketing strategy ready for the busiest shopping season of the year?
Interested applicants can put their virtual gaming skills to use with a few openings at Zynga.
This infographic reports a lack of communication between managers and employees at most organizations, and reveals 10 ways to solve the problem.
There are some moments in public relations that call for liquid courage, calming, or motivation. See if you can relate.
Good managers praise publicly, criticize privately (and constructively), and do all they can to help others succeed. Then there are these oafs. Read it and wince.
The brand’s ‘death to the corporate’ website mission gives PR and marketing pros several things to consider.
The singer doesn’t run his own social media accounts, but in his songs and in his public actions, he sets a pretty good social media example.
Twitter’s own chief financial officer admitted the statement was ‘a mouthful’ when he read it at a Wednesday conference. Perhaps most damning: It’s longer than a tweet.
Twitter’s own chief financial officer admitted the statement was ‘a mouthful’ when he read it at a Wednesday conference. Perhaps most damning: It’s longer than a tweet.
Now that almost everyone has a smartphone, builds relationships online, and markets digitally, certain utterances are giveaways that you’re not the cyber hepcat you think you are.
There are several reasons your profile is a mess: Lack of involvement in groups, a paucity of recommendations, and plain, old neglect to name a few. Oh, and ditch that photo of you at the monster truck rally.
Don’t give in to year-end panic as you plan your 2015 social media strategy. Use this checklist as a guide to ensure you’ll start the new year on the right foot.