17 Winston Churchill quotes that impart communications wisdom
Prime Minister David Cameron asked people in the United Kingdom to share their favorite quotes from the famous WWII leader on the anniversary of his death.
Prime Minister David Cameron asked people in the United Kingdom to share their favorite quotes from the famous WWII leader on the anniversary of his death.
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
An organization’s social media efforts should be the result of combined efforts across departments.
A disease running rampant in West Africa reaches the U.S. The public is alarmed, and misinformation is spreading. Time to lie low? These organizations say no.
A disease running rampant in West Africa reaches the U.S. The public is alarmed, and misinformation is spreading. Time to lie low? These organizations say no.
The Web hosting service made waves again with its Super Bowl ad teaser. Does the tactic still work with consumers, or are people growing tired of it?
Simple tweaks like moving links near the beginning of your tweets, adding hashtags and tagging people get more eyes on your content.
REI’s social media team set up a website for photos of their fans’ outdoor adventures. They didn’t realize they were creating a huge storehouse of PR and marketing content for REI.
Huge companies need online engagement, too. Here’s a list of those that are hitting all—or at least most—of the right notes.
Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.
The White House made a concerted effort Tuesday night to get people on Twitter, Facebook and elsewhere talking about the president’s speech. It seems to have worked.
It’s possible to say ‘no’ without being off-putting. Try using one of these friendly alternatives.
It’s now possible to measure exactly the effect of social media on your bottom line. Follow these steps to find out what your social media campaigns contribute to ROI.
In just six months the restaurant chain went from providing no customer service on social media to successfully launching a personable engagement strategy. Here’s how.
Specifying your objective is just the beginning. Remember to consider distribution and an online home for your masterpiece, among other key concerns.