3 essential skills for today’s PR pro
The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.
The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.
This week’s featured opening offers online gaming fans a chance to work at Game Show Network’s website.
While online marketing is effective and necessary, don’t underestimate the power of traditional PR, this author says.
These individuals offer tips and tricks about social media, marketing and corporate messaging.
These creative approaches don’t require much monetary outlay, making them attractive options for brands in today’s online landscape.
The fast-food chain’s vice president of digital and social media explains the innovative ways the brand reaches its target market online.
The professional network offers user-friendly tools and metrics to help guide your content strategy.
Do you send emails just to say hello? Do you respond to people who tweet you? Do you meet up with people in real life? You may want to start.
Whether you’re presenting your ideas to a big group or an individual, these tomes offer guidelines for getting your message across in a compelling and enduring way.
Beyond the ‘drilling down’ and ‘10,000-foot views,’ there are plenty of misguided notions about social media, customer engagement and the rapid embracing of mobile technologies.
Beyond the ‘drilling down’ and ‘10,000-foot views,’ there are plenty of misguided notions about social media, customer engagement and the rapid embracing of mobile technologies.
How does Spirit Airlines get away with ignoring orthodox ideas about nurturing one’s brand reputation? The author suggests Spirit’s neglect of reputation is intentional—and, it works.
Critics blasted the coffee company for using race relations as a marketing gimmick.
Critics blasted the coffee company for using race relations as a marketing gimmick.
As the brand journalism trend continues to grow, PR and marketing pros must learn the formula for telling great tales. These five tips can get you started.