Crisis lessons from MLB and the Astros
After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.
After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.
A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Can you spare an hour to save your organization’s reputation?
Controlling the narrative often isn’t possible in the free-for-all of social media. From educating leaders to responding in the right medium, a Florida International University expert offers tips.
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
When the heat is on, you can easily get burned—so avoid these common pitfalls.
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.
Everyone might think they could do your job, but could they do it well? Here’s how to establish your authority among skeptical colleagues who know less than they think.
Pour a warm cup of cheer, and let’s unwrap some yuletide gifts of workplace advice plucked from five beloved holiday classics.
In a hurricane or office closing, staffers won’t necessarily check their work emails. They will, however, hear the ping on their mobile phone.
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.