Ragan Insider Heidi Cohen
7 social media lessons from Star Wars
Remind your social media resistant CEO that “Fear is the path to the dark side.”
Search Results (crisis management)
Ragan Insider Matt Wilson
Is Procter & Gamble in a no-win PR situation?
Complaints about potentially carcinogenic chemicals in the company’s Tide detergent are getting increasing media attention. P&G’s keeping the issue at arm’s length. UPDATE.
Ragan Insider Matt Wilson
Pizza restaurant CEO’s plea for help pays off
Nick Sarillo of Nick’s Pizza & Pub sent a heartfelt email asking for customers to pull his business out of a financial crisis. His PR advisors said it would backfire, but it worked wonders.
Ragan Insider Matt Wilson
‘Most-hated’ companies clam up—smart or stupid PR?
Most of the companies on a list of the 10 most-hated in the United States don’t seem interested in talking about it. Is that the right approach?
Ragan Insider Matt Wilson
In hot water with angry parents, is Johnson & Johnson’s response too tepid?
A safe-cosmetics campaign says the company has lagged in removing alleged carcinogens from its baby shampoo. Is Johnson & Johnson, which deftly handled the Tylenol crisis, botching it?
Ragan Insider Doug Flora
10 reasons PR still matters
There will always be crises, and the media is still the top influencer of public opinion. Can your marketing department handle these issues on its own?
Ragan Insider Matt Wilson
Will B of A’s debit-card fee cancellation undo the damage?
Facing vociferous and sustained public outcry, Bank of America and banks like it are rolling back the debit-card fees they announced in late September. Can they win back trust?
Ragan Insider Matt Wilson
After Bank of America fees outcry, how should other banks proceed?
Lots of Bank of America customers say they’re leaving after the company announced it will charge $5 per month for debit card use. Other banks are planning similar fees. What should they do?
Ragan Insider Matt Wilson
Did McDonald’s do enough to correct a Twitter hoax?
The fast-food chain became a Twitter trending topic after a fake discriminatory sign went viral. The company responded with tweets of its own.
Ragan Insider Matt Wilson
Amid deadly storms, Alabama Power kept customers informed through Twitter
As tornadoes tore through central Alabama in late April, and in the days following, the power company was tweeting updates and reassurances.
Ragan Insider Matt Wilson
Should Taco Bell beef up its PR response to Filler-gate?
A lawsuit filed over the content of the chain’s seasoned taco filling has people talking on social media; observers say Taco Bell should be talking right back.
Ragan Insider Matt Wilson
In 3 high-profile ‘fiascos,’ did PR or the news media fan the flames?
Crisis communications experts offer contrasting viewpoints on three major stories of 2010.
Ragan Insider Ragan Staff
How social networks bolster your brand in online searches
Learn and employ SEO best practices to keep pace with technology.
Ragan Insider Jessica Levco
Black and white and red all over: The first time your stuff got edited
MyRaganites recall their introductions to the editor’s knife—and they’re not all horror stories.
Ragan Insider Lindsey Miller
What did Brown do for itself? UPS’ tips for image polishing
Sometimes no news is bad news for a high-profile brand’s reputation.
