7 musts for your brand’s Twitter account
If your organization’s brand manager tweets once a week or less, or if the content is purely self-promotional, it might be doing more harm than good. Here’s what you should know.
If your organization’s brand manager tweets once a week or less, or if the content is purely self-promotional, it might be doing more harm than good. Here’s what you should know.
Caleb Gardner, a content director at Organizing for Action and 18 Coffees, said brand missions are the future for PR and marketing pros.
Caleb Gardner, a content director at Organizing for Action and 18 Coffees, said brand missions are the future for PR and marketing pros.
LinkedIn and Red Bull’s content marketing strategies are bringing in money. Are yours? If not, try a few of these tactics.
What leads to good relationships among employees? Appreciation, workforce diversity and the use of their preferred social media channels are three key elements.
Each approach has pros and cons that vary according to the particulars of your business and target audience. Here are the key issues you should look at before deciding.
From ill-advised tweets to product recalls to massive data breaches, reputational disasters could lie just beyond the horizon. Keep these protocols in mind to weather the storm.
These bits of eye candy get shared widely and frequently online. Make sure your brand isn’t left on the shelf.
A little self-assessment can do a world of good, especially when executive pressure to show results is building.
This week’s featured employment listings highlight agency work and offer several positions at the world’s largest PR firm, Edelman.
Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
Let’s face it: You’re simply too brilliant to have every blog post, video or Twitter chat become a one-off. What a waste. Spread your genius around with these handy helpers.
As priorities shift, two studies find communicators in the sector are banking heavily on websites and email campaigns, and Instragram is making headway among social media platforms.
More and more experts are rejecting the generic page view in favor of other metrics that gauge audience involvement with Web content. Here are three you should try.
The technology is solid, and the content is in place, yet your employees are staying away from your intranet. Try these techniques to make it a hub for professional and social activity.