Brand managers and PR pros cannot simply breathe a sigh of relief once a disaster has been avoided—or at least weathered. Take proactive steps for the next onslaught.
More users than ever before are looking at videos uploaded by brand managers, according to the social media platform’s first content report.
In this week’s listings, one candidate could work with Guinness World Records, an organization celebrating 60 years as the world’s record-keeping authority.
Digital rewards can provide hit songs and movies your customers value—so much that they’ll even share their valuable data. And you can promote the rewards in your PR campaign.
Digital rewards can provide hit songs and movies your customers value—so much that they’ll even share their valuable data. And you can promote the rewards in your PR campaign.
Sometimes clients expect too much. Sometimes expectations aren’t clear. Other times, there’s just no news.
Tumblr boasts tight-knit communities that value experiences rather than products. Here’s how to give users content they’ll love, content that will turn them into customers.
Engaging your employees as brand ambassadors will motivate them to invest more into all their daily efforts, as well as cultivating consumer trust in your brand.
Six-second videos can be a small yet mighty way to grow your brand. Here’s how.
Do you break eye contact too soon? It makes you seem untrustworthy. Do you lean back in your seat when talking with someone? You’d better stop; you come across as arrogant.
Thomas Wolfe notoriously relied on Maxwell Perkins to untangle his knotted prose. Here’s why you should unleash your inner Perkins rather than try for perfection in your first draft.
There’s a lot to do when you’re handling online accounts and simultaneously strategizing. Here’s some scheduling help, along with a few tools to help keep your head above water.
There’s a lot to do when you’re handling online accounts and simultaneously strategizing. Here’s some scheduling help, along with a few tools to help keep your head above water.
Marketers, PR pros and other communicators can do better than the Magic 8-Ball. Here’s how to cultivate information and use it to your competitive advantage.
Marketers and other communicators toss around ‘content,’ ‘engagement,’ ‘storytelling’ and others of that ilk, but what do we mean by them—and what do we mean by ‘ilk’?
