4 social media lessons from Australia’s #YourTaxis fiasco
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
For sincere expressions of gratitude, spend an extra minute to cite the good deed itself and the difference it made in your day. You’re welcome.
Social media managers can follow these tips to pack branding and messaging power into every picture.
Study the board. Collaborate ruthlessly. Listen to your fans. The beloved board game offers a box full of lessons for communicators.
With more than 2,000 startups at this year’s Web Summit, stumbles undercut stellar approaches. PR pros can glean insights from unsavory media relations strategies.
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Gathering media contacts by pulling a list from a database isn’t where the work ends, it’s where it begins. Follow these steps to fine-tune it into a powerful resource.
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From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points.
An executive presence on Twitter builds consumer confidence and engagement with your brand. Here’s help in getting your head honcho to start posting on the short-form platform.
Make the time you spend creating articles worth it by crafting a successful social media strategy. Use this infographic as a guide.