Murphy’s law states: Anything that can go wrong will go wrong. Anyone who’s ever given a presentation knows Murphy was an optimist. Don’t panic when stuff happens. Here’s what to do.
Regardless of your organization’s social media budget or the size of its follower base, promoting engaging content on the visual platform is crucial for today’s marketer. Follow these guidelines.
Aligning staffers’ values with specific company objectives will generate ideas that will benefit the bottom line—and that’s the sort of metric that the top brass can appreciate.
The photo-sharing app is switching to an algorithm-based timeline, which means brands’ content might no longer show up in users’ feeds. Here’s how to get ahead of the change.
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Infographics are one of the most-shared forms of content. Take advantage of that exposure and use these tactics to ensure yours rank highly on Google.
Twitter helped define the term ‘social media.’ As it turns a decade old, social media managers, marketers and professional wordsmiths discuss how the platform has affected their efforts.
When you juggle multiple social-media profiles, important to-dos are bound to slip through the cracks. Use this checklist to stay on track and keep your online presence vibrant.
Stop chasing shiny objects. Try storyboarding—it worked for Walt Disney. Stop selling, and embrace the power of responsive storytelling.
Recent data show more job-seekers are listing ‘content marketing’ in their profiles, experience for which digital-focused employers look. Add to yours with this week’s featured listing.
Why has the content of internal communications lagged so far behind the technology that delivers it? Here’s one person’s answer to that fascinating conundrum.
Many Americans watched the president’s nomination of Merrick Garland on TV. Others followed the decision on social media. Here’s how account managers chose to engage.
Up your PR game using BuzzFeed’s measurement mindset, which adjusts depending on content type, desired audience behavior and changing consumer tastes.
Adapting to new methods, managers and hierarchies—or to the loss of beloved colleagues—can be traumatic. Here’s help in navigating those new waters, starting with the key factor: empathy.
Surprise your audience. It’s not always about you. Find partners. Also, how about hiring a woman stunt driver and having some fun?
