4 tools for optimizing hashtags for your business
Hashtags label popular topics on Twitter and other social media platforms. Here’s how to identify—and join in—the conversations that could turn into conversions for your company.
Hashtags label popular topics on Twitter and other social media platforms. Here’s how to identify—and join in—the conversations that could turn into conversions for your company.
Save time, attract readers and meet your business goals with Ragan custom publishing services.
Get tips on creating the popular visuals, including rules, resources and most searched-for infographic types.
PR pros’ animosity toward members of the Fourth Estate ranges from mild disdain to unbridled contempt. Modifying your perspective might mitigate your ill will toward news media types.
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
These elements include following journalistic tenets and combining the art and science of the discipline. Here’s how they can and should apply to your efforts.
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, ‘Branded Content,’ a potent new tool for online PR marketers.
The times, they are a-changing—and they’re not likely to stand still. Curation, community management and shaping your organization’s mission are in the offing.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.
Veteran speakers (and some first-timers) have learned the hard way that a live talk has inherent perils. Try these tips for making last-minute adjustments to keep from being thrown for a loss.
You’re at your computer screen, stymied by the disapproving shades of Editors Past. Here’s how to overcome writing-block ghosts and verbose vice presidents to get that piece written.
If you can’t convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.
With Microsoft buying the professional network for $26B, the platform’s CEO tells staffers the deal will afford it untold advantages. On Twitter, quips about the hybrid company are swirling.