How to write a strategic communications plan
Ensure your plan’s success by doing the legwork before you present it.
Ensure your plan’s success by doing the legwork before you present it.
To be a great speechwriter, you must be a strategic thinker as well as a wordsmith.
MyRagan blogger Cassandra suggests a few phrases to stop stupid ideas from being implemented.
Obama’s letter to the Kremlin; Comparing and contrasting annual shareholder letters; Bobby Jindal’s home-spun speechwriting scares us; Detroit’s dying; Well, uh-oh Dolly.
Of all business media practices, the most dreadful is the executive message in the form of an “interview” with the company president or CEO.
SC Johnson communicators share ways to add some pizzazz to your CEO’s message.
Popular wisdom has long held that you’re never going to please 10 percent of your employee base no matter what you do; is it just me, or is that bottom number growing?
Smart executive communicators are experimenting with executive podcasts and video podcasts—and having a blast at it, for now.
Speechwriters who are “team players,” experts in internal communication, and who avoid the biggest mistake speechwriters make are in high demand.
David Murray spells out his requisites for any successful executive communications program.
Emphasis on the work force leads to exemplary customer service, says airline exec.
Why corporate coaching is no longer a secret, and a roundup of the latest speechwriting news you can use.
How to avoid this tempting transgression.
An internal communication executive imagines the communication program that will help a company go from good to great. For starters, how about spending 80 percent of the time listening to employees?
With Patrick Williams