How Volkswagen can—and must—rebuild consumer trust
The automaker’s deceptive practices regarding emissions on some vehicles has hurt its stock price and has severely damaged its brand overall. Hard remedies are required.
The automaker’s deceptive practices regarding emissions on some vehicles has hurt its stock price and has severely damaged its brand overall. Hard remedies are required.
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here’s how the firm handled the scrutiny.
These easy, quick exercises and helpful habits can improve your writing exponentially.
This week’s featured listings highlight nonprofit careers that can make a difference in the world.
The last thing you want is to demotivate your staff with verbal mistakes. Here are seven phrases to avoid.
You can use the app in interesting ways to engage consumers and build an audience. How many of these efforts would work for your organization?
Not resizing your images, linking directly to products or using hashtags properly will irritate customers and negatively affect your organization’s sales.
No one wants to deal with an atrocity—nor the media madhouse—like that of the Boston Marathon bombing. Or to fend off foreign spammers. But are you preparing for the worst?
If you can’t convince your boss that your company should be on Facebook, use this infographic to craft a persuasive pitch.
The safety of air travel is once again at the forefront of people’s minds, but carriers should resist drawing attention to themselves, crisis experts say.
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
The athletic clothing company pulled T-shirts adorned with the phrase ‘Boston massacre’ from its stores before it became a crisis.
Spirit AeroSystems had to get creative to stay connected and prevent its stock price from taking a hit following a storm that brought its operations to a halt.