7 timeless tactics to mitigate PR crisis damage
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
These simple guidelines can help you streamline your production process.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.
Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.
These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.
As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.
Looking to communicate about workplace safety during the COVID-19 outbreak? Where better to turn than the federal Occupational Safety and Health Administration?
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
If you want to measure the impact of your efforts, make sure you’re collecting good data. Here’s how one communicator tackles the challenge.
Here’s a roundup of the week’s crisis communication news for communicators.