4 social media management resources
These tools can help you choose the best hashtags for tweets, track mentions of your brand and monitor all your online accounts without flipping out. Plus: Five bonus strategems.
These tools can help you choose the best hashtags for tweets, track mentions of your brand and monitor all your online accounts without flipping out. Plus: Five bonus strategems.
To create more compelling narratives, you should sing the praises of your staff, use stunning visuals and empower internal ambassadors.
A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.
A substantive public relations strategy should incorporate significant investment in quantitative and qualitative data.
These major organizations suffered self-inflicted crises. Here’s how you can avoid sharing their fate.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
Your small budget doesn’t have to get in the way of your big plans.
Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.
Thanking writers and establishing personal connections can set you up for further success.
Trying to escape from siloed communications? Cleveland Clinic has stationed an internal comms pro in its human resources offices. The results speak for themselves.
The author provides a collection of resources that can help you build better landing pages, boost your Google ranking and create sparkling copy.
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.