Peppercomm’s Steve Cody: ‘Our discipline has risen to the occasion’
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
The team members and staff, crowned 2017 World Series champs, booted their opportunities to explain and sincerely apologize. Here’s what PR pros say they should have done better.
The pageantry, the passion and the global reach all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
There is a benefit to acting quickly, but severing the relationship isn’t always the best option. Consider these insights from a study examining 230 crises.
The former publisher of PR News will become Ragan’s new CEO effective May 13.
Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
The board is fighting back after John Schnatter accused the current CEO of misconduct. Can the pizza company convince consumers it no longer follows the former face of the company?
The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.