Goals and principles for a more audience-focused 2018
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.
You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
Artificial intelligence is no longer solely for science fiction sagas. Its business applications are growing, including public relations and marketing. Here’s how data and insights help strategy.
If you’re keen on boosting staff retention, productivity and profits, read on.
Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
Don’t underestimate the power of the abstract skill that can make your workplace a healthy, uplifting haven of productivity.
Instead of counting impressions, clicks or content consumption, focus on driving behaviors that lead to substantive business results.
Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Most speeches end with a thud, or maybe a whimper. Yours doesn’t have to; this list of five ways to close a speech (with examples) will help you.
Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
What behaviors or attitudes do you want to change? Start by considering your audience’s needs and preferences—not what you think is most important.