How many PR tasks will artificial intelligence take over?
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
Change comes from within—within your workforce, that is. Follow these guidelines to set objectives, get key people on board, create a safe, inviting environment and mine vital intel.
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
Are your videos getting less attention? Here are four likely culprits and how to fix them.
With all the changes to the social media juggernaut’s platform, publishers and content marketers are struggling to put their best foot forward. Here are some ways to stay relevant.
From promotional hyperbole to retouched or ‘found’ photos, perils abound. Follow these guidelines to stay out of court and maintain consumer trust.
Facing pressure from Major League Baseball, the team said it would retire the racially divisive mascot in 2019. The announcement received mixed response on Twitter and other social media.
See how communicators at Capitol One, Goodwill and more create amazing videos without a professional background.
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
Don’t assail inboxes with salesy, generic fluff. Make your content useful, personal, emotional and honest.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.