After nearly 30 years, Best Buy unveils new logo
The organization’s redesigned look comes with a marketing campaign that highlights its corporate culture and employees. The move hopes to start a conversation with consumers.
The organization’s redesigned look comes with a marketing campaign that highlights its corporate culture and employees. The move hopes to start a conversation with consumers.
As more organizations embrace the strategy, brand managers across industries are looking to refine their techniques. See how your content type and posting frequency measures up.
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
The digital landscape has experienced tremendous growth and brand managers are looking to capitalize. Consider these insights when developing your marketing strategy.
Engaging and motivating workers in today’s gig economy can be tough. Follow these tips to keep morale high and talent misalignment low.
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.
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Empowering workers to become online ambassadors can boost engagement and dramatically increase your marketing reach. Here’s how to rally the troops.
As more consumers turn to these communications tools, marketers and brand managers should be ready to find their audience on the channels it prefers.
Instead of haphazardly scattering seeds, tend a tidy, focused plot. Prune and weed aggressively, and take time to celebrate fruitful harvests.
The platform groups tweeted articles and pushes them to users’ home feeds in an effort to make it easier to scan trending stories and increase engagement. Here’s what PR pros should know.
Find the route to content marketing success during this can’t-miss virtual summit.
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.
Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.