8 tips for making the most of a media tour
Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.
Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.
Is your state one of the hardest working in the country? Find out, and then browse our roundup of current openings.
Eighty-five percent of people say they’d like to see more video from brands in 2018. Here’s how to craft content worth watching.
Enter PR Daily’s 2018 Content Marketing Awards. Don’t miss the late submission deadline on Sept. 12.
A VP at the iconic multimedia company tells how to find your story and make your message stick.
Enter PR Daily’s 2018 Nonprofit PR Awards.
Brand managers can increase their websites’ traffic and more easily convert visitors to paying customers by using these best practices.
The board is fighting back after John Schnatter accused the current CEO of misconduct. Can the pizza company convince consumers it no longer follows the former face of the company?
Those in this emerging consumer demographic, ages 13–21, seem poised to bolster this comms mode, as they barely lag Gens X and Y—and have yet to join the professional workforce.
Delivering stories and information to attract and retain consumers’ interest takes the right approach and smart execution. Consider this guidance.
You can write a lively, fluid story. Your copy’s never sloppy. So what? Here’s how to become irreplaceable in your workplace.
The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.
The playwright and screenwriter, who died Sunday at 91, was known for family dynamics, comedic gold and tidy storylines. Here are storytelling insights from a storied writing career.
The sitcom is coming to an end in May, but its humorous characters—along with the insights they inspire—can be remembered long past that. Consider these takeaways.
A deluge of analytics can sink your narrative, but communicators who shun numbers are missing a big opportunity.