Ragan Insider Lindsey Miller
Sharpie enlists artists and bloggers to showcase products
Marker company grows its online community, builds customer trust, and engages in a bit of whimsy in new social media plan.
Marker company grows its online community, builds customer trust, and engages in a bit of whimsy in new social media plan.
Rather than struggling to control the conversation, the mega-brand ‘is what our fans say it is.’