Online keywords bolster marketing and PR efforts

Employ these SEO guidelines to drive traffic to your blog or site

There is a lot of talk about search engine optimization (SEO), and rightly so. SEO can enhance your marketing and public relations efforts and could even help to reduce your advertising costs.

When using SEO properly, you can increase your traffic and search engine strength without having to spend as much on ad words or other forms of advertising.

Here are a few quick tips to help blog traffic grow:

Optimize titles. Use keywords that people often search for (which you can find from the Google keyword tool). Remember, too, that new searches are made every day, and most other blogs and Web sites don’t optimize for the smaller, less-searched-for terms. The long tail of the keyword curve needs to be paid some attention. These keywords include three- or four-word searches and can greatly increase your traffic.

Be mindful of keywords. Within the posts themselves use keywords a few times in a blog post, and try to use them at the beginning of the post. Also, try bolding or italicizing them. Google and other search engines periodically send out spiders to sift through your content to use in their search engine results.