Mr. Scaramucci, we can help [Updated]
The White House comms director is caught in a PR maelstrom of his own making. An offer from Ragan Communications can help turn things around.
Anthony Scaramucci, praised just days earlier for a smooth performance in his first press conference, made the oldest error in the PR book. He vented to a reporter and backstabbed his colleagues in potty-mouthed language, and then seemed perplexed that his words ended up in print.
Later Scaramucci complained, “I made a mistake in trusting in a reporter. It won’t happen again,” prompting one unkind observer to reply, “Isn’t this Comms 101?”
We at Ragan Communications recognize that PR is hard, particularly for someone with little background in the industry. (Scaramucci was previously a financier.) Therefore, we’re offering the White House comms director free training at any Ragan event of his choosing.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
