Mayo’s social media chief lands first-ever Periscope colonoscopy

When trying to find a person willing to undergo a live colonoscopy on Periscope, Lee Aase just looked in the mirror.

The social media director at Mayo Clinic, said : “If I wasn’t willing to do it myself on Periscope, I didn’t have any business asking someone else.”

Communicators at Mayo had been preparing for the March observance of Colon Cancer Awareness Month. In the past, providers across the U.S. have organized free screenings and shared resources with their communities. After all, the American Cancer Society says colorectal cancer is the third-leading cause of death in the U.S., projected to claim more than 49,000 lives this year. With early detection and new treatments, there are now more than 1 million survivors of colorectal cancer, according to the ACS.

The hashtag and the broadcast