Make the internal pub your employee’s (second) best friend

Conquer these three questions and make your publication readable, even exciting

There are four publications in front of me: Esquire magazine, a Google Reader full of blogs, The Wall Street Journal and an internal publication.

I will read Esquire, because I want to. The blogs I must read to write my Ragan.com column about the blogosphere. In the WSJ there’s a story about the apparent return of ventriloquists. I will read it, because the story is well-written and engaging.

Then there’s the internal publication. I’ll get to it—if there’s time.

“Internal communications is like your fourth best friend,” said Jim Ylisela, former journalism instructor and current president of Ragan Consulting. “Nobody ever pays attention to the fourth best friend.”