Internal communicators: Is your role changing?

If you believe even half the hype about social media changing the way organizations communicate, you’d have to assume our profession is in a state of upheaval

I have a direct question for employee communicators: Has your role within the organization changed at all since the onset of social media tools such as blogs, podcasts, social networking and wikis? Have you gained more power because of these tools? Has your role in the work force been diminished at all? Do you find yourself having to approach your job in a completely different way? Are you rewriting the rules for how to reach your audience? Or … despite all the hype about how social media is tearing down the walls and ousting the gatekeepers and changing the way people communicate, are you still pretty much doing what you’ve always done?