Internal communications is a powerful generator of ROI, say editors

Eighty percent of communicators who measure ROI say the ‘return on investment’ is greater than 10 percent; too bad 90 percent of communicators don’t measure at all.

A new Ragan Communications study released last month shows that internal communicators think that organizational communications done well yields an incredible return on investment. Among those who measure ROI, 30 percent believe the return to be at least 11 percent to 25 percent, while 20 percent believe their communication effort yields at least a 26 percent to 40 percent return on investment. Another 30 percent peg the ROI of communications in their organizations in the astounding range of 41 percent to more than 100 percent.