Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
One foolproof way to grow as a communicator is to learn from what others are doing.
With that in mind, we connected with Carl Germann, senior marketing manager of content & PR at Monster, who was kind enough to share insights into how Monster approaches internal and external messaging. Here’s what he had to say:
Ragan: How many people are on Monster’s PR and comms teams?
CG: At Monster, we house all communication functions under one umbrella to effectively take messages to market in a collective voice while ensuring we’re leveraging what works within each channel.
Our communications team houses PR, social media, advertising, brand, content, internal communications, and an in-house creative studio. We do not have large teams under each discipline, and many of us wear multiple hats. To be successful, we need to strategically pick our moments, be pointed and effective in our communications, and ensure cross-channel alignment.
Carl Germann
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