Infographic: Why it’s essential to optimize your site for voice search

Products such as Amazon Echo, Google Home and Siri have made verbal online inquiries a common practice for consumers. Here’s why brand managers must adapt.

New technology drives marketers and PR pros to adapt.

Today this comes into play as with the increased use of digital assistants. Consumers are using audible commands to search the internet.

Virtual assistants complete a variety of tasks for users, from adding an appointment to their calendar, to curating news, getting directions or finding the best deal on products or services.

So, what does this mean for marketers?

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